by Colin Shaw | Sep 29, 2010 | Market Research, Thought Leadership
Report on Healthcare Industry marketing metrics!!!! Author: Colin Shaw Following on from our recent Health Industry post on ‘The Emotional Customer Experience of Health Insurers: USA vs UK’ I came across this paper from The Chartered Institute of Marketing on Measure...
by Colin Shaw | Sep 29, 2010 | Market Research
The cost of poor Customer Service [report] Author: Colin Shaw Genesys have released this insightful report into The Cost of Poor Customer Service: The Economic Impact of the Customer Experience in the U.S. The report offers 8 pages of research into how a poor customer...
by Colin Shaw | Sep 16, 2010 | Market Research
Author: Colin Shaw Interbrand have just released their latest report on the Best Global Brands in 2010. Image distributed free by http://logodesignerblog.com/ I would recommend reading the full report, but as a sidenote, it’s interesting to see the Top 10 brands. With...
by Colin Shaw | Sep 14, 2010 | Market Research, Social Media
Does your brand offer an online experience within the social entertainment space!!! Nielsen have published another insight into Americans online behaviour, with some the focus on social entertainment. From the graphic you can see that Americans are spending nearly a...
by Colin Shaw | Sep 13, 2010 | Customer Behaviour, Customer Experience, Market Research
A Baby Boomer customer experience!!! Author: Colin Shaw I’m a baby boomer and don’t forget me. I’ve just dug out this post from Nielsen regarding the importance of the so-called ‘Baby Boomers’ and how they are breaking their traditional consumer conventions. This...
by Colin Shaw | Sep 1, 2010 | Customer Experience, Market Research
Why we must measure emotion Author: Colin Shaw I’m pleased to announce that Steven Walden and Qaalfa Diheebi have been featured in Research for an article on ‘Why we must measure emotion’ which gives an insight into “why failing to track measures of emotion could lead...
