Report on Healthcare Industry marketing metrics!!!!
Author: Colin Shaw
Following on from our recent Health Industry post on ‘The Emotional Customer Experience of Health Insurers: USA vs UK’ I came across this paper from The Chartered Institute of Marketing on Measure for Measure: Metrics and marketers in the NHS. The paper does an effective job of laying out the reasons for measuring marketing activity and the effects on the customers (or in this case, patients). I’m pretty sure that there are learnings from the paper that can be implemented across industries.
“With more rigorous use of measurement, the value of marketing to the NHS can be proved as an income earner, cost-saver and value- creator – not a cost to the system.”
Defintely worth a read, let us know what you think in the comments how you measure the success of your marketing and the impact it has on your customers.
Download the report here