Why we must measure emotion
Author: Colin Shaw
I’m pleased to announce that Steven Walden and Qaalfa Diheebi have been featured in Research for an article on ‘Why we must measure emotion’ which gives an insight into “why failing to track measures of emotion could lead firms to make the wrong decisions.”
It really is worth a read, so follow the link here to read the article
By COLIN SHAW | Published: SEPTEMBER 1, 2010