colin shaw inside information business podcastsTake your Customer Experience to the next level by listening to these business podcasts. The Intuitive Customer podcast, is one of the top Customer Experience podcasts available today and has received a number of great endorsements. Hosted by Colin Shaw, who is recognized as one of the world’s leading experts on Customer Experience and Professor Ryan Hamilton, who teaches Consumer psychology at Emory University this is a great Marketing podcast.

In an easy to understand Customer service podcast that is engaging and sometimes humorous, Colin and Ryan break down why customer behave in the way they do and what you need to do improve. Colin and Ryan break this into bite size chunks. We look at how you can improve your Customer experience and we show that this needs to be achieved in 4 ways. By understanding the rational experience: This is what Customer’s do, the actions I take. For example clicking on a buy button on the website. Ordering a service over the phone etc. We then examine a part of the Customer experience that is often overlooked, the emotional experience. We look at how customers feel and discuss what emotions drive most value during an experience. Next in our business podcasts we examine the Subconscious experience. This is all the hidden messages which a customer receives from an organization, subconsciously, without being aware of them. For example, a bank puts pens on chains, which says they don’t trust you. Finally we have the psychological experience. This embraces the new area of Behavioral economics. This is where we can truly understand why customers behave in the manner they do and how we can use behavioral economics to improve your customer experience.

This Customer podcast looks at why Customers behave in the way they do? Why are Customers are irrational? In an engaging and insightful podcast ‘The Intuitive Customer’ you will learn how to embrace the new science of behavioural economics and take your Customer Experience to the next level.

Understanding the Rules of Customer Decision Making

by podcast on August 18, 2018

Colin Shaw and Prof. Ryan Hamilton discuss how to understand the rules of customer decision making. If you don’t know how customers make decisions you cannot influence them to best effect. Explore the decision-making process and listen for actionable advice you can use today.

podcastUnderstanding the Rules of Customer Decision Making

Why Most Segmentation Is Wrong

by podcast on August 11, 2018

Colin Shaw and Prof. Ryan Hamilton explore customer segmentation strategies. It’s amazing that most organization’s segmentation is so basic. In today’s new world, segmenting your customers is going to be a key to success, especially with AI on the rise. What should you be doing? Listen for actionable tips and insights in this episode.

podcastWhy Most Segmentation Is Wrong

Why Customer Experience Programs Fail

by podcast on August 4, 2018

Colin Shaw and Prof. Ryan Hamilton discuss why customer experience programs fail. The episode explores the key issues and why too many CX programs fail to get results. Colin has led hundreds of successful programs and understands the key issues to avoid. Listen for actionable steps you can take today. 

podcastWhy Customer Experience Programs Fail

Are You Using This Communication Tool To Best Effect?

by podcast on July 28, 2018

Colin Shaw and Prof. Ryan Hamilton explore how positioning your message is critical in communications from a leadership and marketing perspective. How is this best achieved? Listen to Colin & Ryan debate this and get tips of what you can do.

podcastAre You Using This Communication Tool To Best Effect?

Why Do Customer Emotions Matter?

by podcast on July 21, 2018

Colin Shaw and Prof. Ryan Hamilton discuss how emotions drive customer behavior. So, what is an emotion? How are they evoked? How can you deliberately evoke a customer’s emotions? How is an emotion different to a mood and what you should do about it?

podcastWhy Do Customer Emotions Matter?

Are You Making The Most Of Scarcity As A Marketing Strategy?

by podcast on July 14, 2018

We discuss the key principle of scarcity with guest Professor Kelly Goldsmith, Ph.D., Professor of Marketing at Vanderbuilt University. Kelly is a behavioral scientist who examines consumers’ responses to uncertainty and scarcity, uncovering and explaining seemingly paradoxical effects.

podcastAre You Making The Most Of Scarcity As A Marketing Strategy?