We usually talk about how you should use the principles of brand management to deliver excellent Customer Experience. However, brand management is an essential part of your job search, as well.
In other words, marketing your Customer Experience has given you everything you need to know about selling yourself. Moreover, it has taught you all you need to know about improving your experience as a person.
For example, one of the first things you do in a job search is to determine what position you want. In brand management, we call this a positioning statement. In a job search, we call it, well, a positioning statement. You need a firm positioning statement to ensure that you get a job you want as the next step of your career.
Positioning statements are usually followed by building your brand. In brand management, it means that you begin a process that delivers a consistent experience, which creates a reputation for your product or service. In a job search, you have similar needs for a steady reputation. Your reputation becomes your brand, and hiring managers need to choose yours over the competitions’.
It turns out, each of the steps and their related support work as you continue along the process of brand management align with what each of us needs to do with our career and current job search. It could be that everything you need to know about marketing yourself you already know from your experience marketing Customer Experiences.
In this episode of The Intuitive Customer, we delve into all the things you should do to manage your personal brand in a job search. From marketing yourself to managing the needs of the hiring manager to making strategic moves that serve your long-term goals, you will discover that getting the job you want is a lot like what you want to do at the job once you get it.
The Intuitive Customer podcasts help you take your Customer Experience to the next level by unlocking the “hidden” aspects of your experience and determining what really drives value for your customers.
To find out more about how your organization’s marketing can improve customer loyalty and retention, contact us at www.beyondphilosophy.com.
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