Take your Customer Experience to the next level by listening to these business podcasts. The Intuitive Customer podcast, is one of the top Customer Experience podcasts available today and has received a number of great endorsements. Hosted by Colin Shaw, who is recognized as one of the world’s leading experts on Customer Experience and Professor Ryan Hamilton, who teaches Consumer psychology at Emory University this is a great Marketing podcast.
In an easy to understand Customer service podcast that is engaging and sometimes humorous, Colin and Ryan break down why customer behave in the way they do and what you need to do improve. Colin and Ryan break this into bite size chunks. We look at how you can improve your Customer experience and we show that this needs to be achieved in 4 ways. By understanding the rational experience: This is what Customer’s do, the actions I take. For example clicking on a buy button on the website. Ordering a service over the phone etc. We then examine a part of the Customer experience that is often overlooked, the emotional experience. We look at how customers feel and discuss what emotions drive most value during an experience. Next in our business podcasts we examine the Subconscious experience. This is all the hidden messages which a customer receives from an organization, subconsciously, without being aware of them. For example, a bank puts pens on chains, which says they don’t trust you. Finally we have the psychological experience. This embraces the new area of Behavioral economics. This is where we can truly understand why customers behave in the manner they do and how we can use behavioral economics to improve your customer experience.
This Customer podcast looks at why Customers behave in the way they do? Why are Customers are irrational? In an engaging and insightful podcast ‘The Intuitive Customer’ you will learn how to embrace the new science of behavioural economics and take your Customer Experience to the next level.
There are two key ways people make decisions: intuitvely or rationally. We discuss why this is important to designing your customer experience and how this can have a key effect on customer loyalty. We reveal how you can benchmark your organization’s performance against other companies to determine how you are doing in the new world of behavioural economics and customer experience. Just complete a short questionnaire and we will then send you a free personalized report!
Customers tend to partition money and resources into different categories and this affects their spending patterns. What are the implications of this for you? How can you use this to take your customer experience to the next level? Colin reveals how you can download his ebook ‘Unlocking the Hidden Customer Experience’ for free!
There is a big difference between what customers say they want and what they buy. For example, Disney know that when they ask their customers what they would like to eat at their theme park that people will say they would like to have an option of a salad. Disney also knows that people don’t eat salads at theme parks! They eat hot dogs and burgers. It is therefore vital that you discover what your customers REALLY want, not what they say they want, and what drives most value for you. This will help you prioritize what you focus on. In this podcast we go through a methodology of how to discover this and how you can use this to improve your customer experience and marketing.
What are the best statistics to help you prove ROI for your customer experience program? These are the best statistics that will help you create ROI. Colin reveals how you can download his ebook ‘Unlocking the Hidden Customer Experience’ for free!
We all know the retail landscape is changing. But what should it be changing to? What are the opportunities and problems? Colin and Ryan interview Amit Sharma, CEO of Narvar, about how retailers can create emotional connections with shoppers in a technology-driven world. Colin will reveal how you can benchmark your organization performance against other companies to determine how you are doing in the new world of behavioral economics and customer experience. Just complete a short questionnaire and we will then send you a free personalized report!
Customers make rules for themselves that help them in their buying decisions. Some of these rules are common to many people. Some are specific to individual customers. Do you know what your customer’s rules are? How do you find out how to move your customer experience to the next level. Colin reveals how you can download his ebook ‘Unlocking the Hidden Customer Experience’ for free!