Short Stories of Remarkable Practices to Ensure Success
Colin Shaw’s new eBook, “Unlocking the Hidden Customer Experience: Short Stories of Remarkable Practices that Ensure Success” explores both the philosophy behind great Customer Experience and the best (and worst) real-world examples of them. As the founder and CEO of Beyond Philosophy and author of four best-selling books on Customer Experience, Shaw uses his expertise to point out where today’s companies are using their Customer Experience to foster an environment conducive to Customer loyalty and retention—and where they aren’t.
Outstanding insights into CX
By Anthony Bannisteron October 1, 2016
Format: Kindle Version|Verified Purchase
Five stars because this book clearly explains, with examples, how important CX is as a differentiator for a business in today’s globalised market and what needs to be considered as one looks to begin making CX improvements in a company. I feel primed and ready to read Colins other books on the topic.