A sure way to fail in your efforts to reach your target customers is not to understand how things work where they are. Some hilarious examples are in this article, “11 of the Biggest Brand Blunders.” This lack of understanding can occur domestically or globally, in different age groups or different cultures. If you don’t know about what is important to your prospects and what they value, you are sure to fail.
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These are the critical questions to see if your segmentation is effective!
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