We May All Be Different BUT We Are All Irrational!

by Colin Shaw on September 19, 2017

Asking strategic questions helps you understand your Customer Experience (CX), determine a focus for your efforts, and deliver a successful CX outcome. However, one question is the most vital to success with your CX strategy, and it isn’t about them; it’s about you. Forget to ask it, and you can forget about delivering on your CX objectives.

The question is this: How much do you embrace customer irrationality?

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Colin ShawWe May All Be Different BUT We Are All Irrational!

Revealed: Why We Don’t Like Extremes

by Colin Shaw on September 14, 2017

When you are making decisions, you carefully consider all the facts and factors that present in a logical and orderly process, right? Not so fast. You rarely make decisions this way—and neither do your customers.

The truth is that psychological principles often influence the decision-making process; you might even say take over. But don’t feel bad that you didn’t know. They happen without your conscious awareness of them.

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Colin ShawRevealed: Why We Don’t Like Extremes

Be Honest: Are You Communicating Effectively?

by Colin Shaw on September 12, 2017

Effective communication is the lifeblood of any relationship, whether it’s between individuals, informal groups, within companies, between leaders and the people they govern, and, of course, between companies and their customers. We’ve all seen what can go wrong when communication breaks down – anything from divorce to declarations of war; but in a business context, what does it mean?

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Colin ShawBe Honest: Are You Communicating Effectively?

Beware! Don’t Make These Mistakes When Measuring Success

by Colin Shaw on September 7, 2017

When you are improving your Customer Experience (CX), measuring your progress is crucial.  Measurement tells you what you are doing right and, perhaps more importantly, what you are doing wrong. The analysis also helps you determine goals for your team and where to focus your efforts. It also helps you allocate proper resources. Fail to measure correctly, and you will have a tougher road to success—or miss the road altogether.

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Colin ShawBeware! Don’t Make These Mistakes When Measuring Success

Unbelievable! Walmart Shopping Just Got Better!

by Colin Shaw on September 5, 2017

Walmart is debuting a towering new kiosk that makes it easier to pick up online orders in your local Walmart store.

Early reviews of Walmart’s “pickup tower” give it a thumbs up. In about 20 Walmart stores, you can scan a barcode on your phone at the bright red 16-foot-tall tower in the front of the store. A door opens, your item appears, and you’re done. The whole process takes less than a minute.

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Colin ShawUnbelievable! Walmart Shopping Just Got Better!

Remarkable! What Invisible Influence Controls Your Behavior?

by Colin Shaw on August 31, 2017

Why did you buy the shirt you are wearing today? What about the car you drive, how did you choose it? Why did you go with the financial advisor you did?

If “because I felt like it” wasn’t the answer to each of these questions, you are missing the biggest reason that you did these things at all —and the reason you do almost anything for that matter.

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Colin ShawRemarkable! What Invisible Influence Controls Your Behavior?