8 Key Stats to Prove Customer Experience Delivers ROI

by Colin Shaw on December 6, 2018

James Carville, political commentator and media personality coined the phrase, “The economy, Stupid,” for Bill Clinton’s 1992 presidential campaign. Carville was talking to the team at the time to help them focus on the key messages for Clinton’s campaign. The slogan resurfaced in the 2008 campaign as “It’s the economy, stupid.”

I decided that for people working in Customer Experience, we needed a way to stay on message, too. So, I am going to share with you some vital statistics about Customer Experience and how they deliver ROI because let’s face it, it’s about the ROI, Stupid.

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Colin Shaw8 Key Stats to Prove Customer Experience Delivers ROI

Digital Transformation: The Unexpected Opportunities and Surprising Problems for Customer Experience

by Colin Shaw on November 29, 2018

I don’t go to a store looking for a product these days. What’s more, it occurred to me a couple of years ago that I no longer Google products that I want to buy; I “Amazon” them. I suspect many of you do the same.

In many ways, Amazon-ing products is a result of the digital transformation. We have stores where we can purchase things, and then we have their online channels where we are buying things also. However, the experiences are entirely different and have different Customer Experiences. Moreover, I have different expectations from these experiences. I suspect many of you do, too.

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Colin ShawDigital Transformation: The Unexpected Opportunities and Surprising Problems for Customer Experience

Customer Happiness and the Problem of Choice

by Beyond Philosophy on November 26, 2018

My local diner has a menu that looks like a spiral-bound book. “Breakfast served all day!” it says, before presenting me with four pages of breakfast fare, then another six that seem to span the globe. Fried chicken and waffles. Burritos. Spaghetti and meatballs.

On a recent visit, I planned on having a sandwich, but the menu gave me pause. Maybe I really wanted breakfast. Pot roast seemed tempting. My server had to come back twice before I was able to choose. And then I sat there wondering if I’d made the right decision.

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Beyond PhilosophyCustomer Happiness and the Problem of Choice

How Customers Make Rules for Themselves

by Colin Shaw on November 22, 2018

I have a rule with large purchases; I always sleep on it. I do it to ensure I want to make the purchase and not merely susceptible to a sales technique. Plus, it’s a significant expenditure, and I don’t want to make a mistake. This rule works well for me.

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Colin ShawHow Customers Make Rules for Themselves

Why Customers Want You To See What They Consume

by Colin Shaw on November 15, 2018

I just bought a new Mont Blanc pen. I like writing with it. I have a couple more, too; one is a pencil, and the other is a rollerball-type. However, the reality is, I sometimes look at my fancy pen and think, “It’s writing; I could write this stuff with a Bic or a regular pencil.”

It occurs to me that what I am really saying to people when writing with my swanky pen is that I am the type of bloke that can afford an expensive pen. It’s called Conspicuous Consumption, and we all do it all the time.

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Colin ShawWhy Customers Want You To See What They Consume

Seven Key Strategic Questions Critical to CX That You Must Answer

by Colin Shaw on November 8, 2018

I went to Bahrain for the first time recently. I was a keynote speaker there for a Customer Experience conference. I was fascinated by the country. There is a lot of Customer Experience activity happening there.

Rami Sweis, the CEO of GolfCX invited me to speak at the conference. He explained on a recent podcast the reason improving Customer Experience is such a hot trend in the Middle East has been the liberalization of markets there.

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Colin ShawSeven Key Strategic Questions Critical to CX That You Must Answer