Author: Colin Shaw
Interbrand have just released their latest report on the Best Global Brands in 2010.
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I would recommend reading the full report, but as a sidenote, it’s interesting to see the Top 10 brands. With the exception of possibly Microsoft (in years gone by) how many of these are renowned for poor customer experiences? And is it a surprise to see Coca Cola at the top, bearing in mind it is a company that positions itself as “open happiness”?
1 Coca-Cola 70,452 ($m)
2 IBM 64,727 ($m)
3 Microsoft 60,895 ($m)
4 Google 43,557 ($m)
5 GE 42,808 ($m)
6 McDonald’s 33,578 ($m)
7 Intel 32,015 ($m)
8 Nokia 29,495 ($m)
9 Disney 28,731 ($m)
10 Hewlett-Packard 26,867 ($m)
Have you got any thoughts on the Top 10 brands, or the report in total? We’d love to hear from you in the comments.
Have a read of the full report here
By COLIN SHAW | Published: SEPTEMBER 16, 2010