by Colin Shaw | Oct 29, 2020 | Company Culture, Customer Behaviour, Customer Experience, Customer Service, Employee Experience
You can have a great philosophy, deliberate strategy, and cunning tactics to inspire customer-driven growth, but if you don’t change your culture, they won’t work. Changing the culture within your organization is vital if you want to deliver a Customer...
by Colin Shaw | Oct 22, 2020 | Customer Experience, Customer Behaviour, Customer Service, Emotional Experience
Oscar Wilde’s famous quip shapes my marketing philosophy, “There is only one thing worse than being talked about, and that is not being talked about.” One of the reasons the brilliant quote rings true is because of the concept of Priming. When you...
by Colin Shaw | Oct 15, 2020 | Customer Experience, Customer Behaviour, Customer Service
Customer Experience, like everything else in the world, is changing. What customers want and what they do is changing, too. As we prepare for the next generation and level of putting the customer at the center of everything we do for a Post Pandemic world, we should...
by Colin Shaw | Oct 8, 2020 | Customer Experience, Customer Behaviour, Customer Service
You might have noticed that the global pandemic isn’t doing much for your bottom line. You might also be wondering how you can reduce costs to save your assets—even when the economy is robust and healthy. Today, we offer you the five rules of reducing costs to...
by Colin Shaw | Sep 3, 2020 | Customer Experience, Customer Behaviour, Customer Service
Building trust with customers is vital. While most people agree that this is true, we don’t always do what it takes to build trust. Today, I have five new rules that are guaranteed to build trust. It is critical to remember that people won’t trust you...
by Colin Shaw | Dec 3, 2015 | Customer Analysis, Customer Behaviour, Customer Centricity, Customer Emotions, Customer Engagement, Customer Experience, Customer Loyalty, Customer Research, Customer Retention, Customer Satisfaction, Customer Service, Expert's Insights, experts insights, Leadership, Management, Market Research, Subconscious Experience, Thought Leadership
Wouldn’t it be great if you could truly predict Customer’s behavior. Well you can! Welcome to the world of behavioral economics. I have recently been included in Brand Quarterly’s ‘Top 50 Marketing Thought Leaders over 50’ and they asked me an interesting...
