Go Daddy SOPA PR Disaster

Go Daddy SOPA PR Disaster

Go Daddy is the web’s top registrar, providing over 50 million customers with website domains around the world. For the first time we witnessed the full power of social media as a real-time, live forum to express discontent. We can draw several lessons from the events...

What’s the tone of your customer experience?

What’s the tone of your customer experience…. Author: Colin Shaw Alex Lickerman, M.D. has written a great piece on The Importance of Tone over at Psychology Today. The tone your organisation communicates can be vital at all levels of the customer experience....