Subconscious Experience

‘Top 50 Marketing Thought Leader’ Reveals Latest Trend

by Colin Shaw on December 3, 2015

Wouldn’t it be great if you could truly predict Customer’s behavior. Well you can! Welcome to the world of behavioral economics.

I have recently been included in Brand Quarterly’s ‘Top 50 Marketing Thought Leaders over 50’ and they asked me an interesting question: “What do I think the next industry trends would be for the year?” I thought I would expand on my thoughts here and give a better explanation.

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Colin Shaw‘Top 50 Marketing Thought Leader’ Reveals Latest Trend

Yoga Pants Can Realign Customer Experience

by Colin Shaw on October 29, 2015

Lululemon is a brand with a loyal cult-like following, but Customers began to sour on the Lululemon brand last year. However, the buzz is anything but sour on Lululemon these days. And it’s because they are realigning to their Customer-center.

September 1st, the high-end yoga-wear maker introduced their new Pant Wall. The new fits are arranged according to how they feel when worn, rather than the silhouette as it was in the past. The new pants range from Tight fit to Relaxed and include other fits such as Held in, Hugged or Naked.

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Colin ShawYoga Pants Can Realign Customer Experience

Losing Customers Trust is the Worst Penalty VW Will Face

by Colin Shaw on October 6, 2015

I find it beyond belief how large organizations can cheat and lie to their Customers. Maybe it’s because I’m becoming old or maybe it’s just because it is happening more.

Skechers lied to us that if we wore their (weird-looking) Shape-up shoes that we could get in shape without setting foot in a gym. BP lied about their compliance with safety regulations for their off shore Oil operations; a lie that resulted in 70 million gallons of oil spilled into the Gulf of Mexico. Banks lied to us, nearly crashing the world economy and causing the Great Recession.

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Colin ShawLosing Customers Trust is the Worst Penalty VW Will Face

3 Dangers of Employing Smart People

by Colin Shaw on September 24, 2015

Why we do what we do is a fascinating science. The brain has interesting ways to interpret the world around us and spur us into action. Knowing the brain drives our behavior, you would think those with high intelligence would have the upper hand in making good decisions. Studies have shown, however, this is not the case. In many ways, intelligence can lead smart people to make dumb decisions, creating problems for their managers.

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Colin Shaw3 Dangers of Employing Smart People

3 Things Great Companies Do for Customers

by Colin Shaw on September 22, 2015

According to trendwatching.com, the feelings a Customer has when they are getting excellent Customer service are the same as the feelings they have when they feel love. I couldn’t agree more. Most excellent Customer Experiences leave Customers feeling valued and important, or, in other words, feeling the love.

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Colin Shaw3 Things Great Companies Do for Customers

Are you Irrational: 7 Questions to See If You Are Irrational?

by Colin Shaw on March 12, 2015

I love watching what people, and Customers do. We human’s think we are so clever and sophisticated and yet much of what we do is totally irrational. When I am reviewing an organization’s experience I am on the look out for this type of irrational behavior as this will give me many clues on how to make it much better.

What do I mean by irrational behavior? Well, here are 7 things that are irrational. If you have ever done these then I am sorry to say you need to join our club or irrational people. Have you ever done the following?

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Colin ShawAre you Irrational: 7 Questions to See If You Are Irrational?