by Colin Shaw | Oct 22, 2015 | Customer Emotions, Customer Experience, Customer Research, Customer Service
Science has begun to predict the intensity of emotions in others with accuracy. This fact is important because when you can predict emotions, you can also plan for them in your Customer Experience. Why do we need to plan for emotions? Simply put, because then we can...
by Colin Shaw | Oct 6, 2015 | Blogs, Customer Emotions, Customer Experience, Customer Retention, Customer Satisfaction, Emotional Experience, Expert's Insights, experts insights, Subconscious Experience
I find it beyond belief how large organizations can cheat and lie to their Customers. Maybe it’s because I’m becoming old or maybe it’s just because it is happening more. Skechers lied to us that if we wore their (weird-looking) Shape-up shoes that we could get in...
by Colin Shaw | Jul 28, 2015 | Customer Behaviour, Customer Centricity, Customer Emotions, Customer Retention, Customer Service
Brands are a fluid concept that can be destroyed in an instant. Brands make promises that should be kept by the people that deliver the experience. When the brand experience falls short of the promise, Customers feel disappointed, frustrated, and frankly, hacked off!...
by Colin Shaw | Jul 16, 2015 | Customer Behaviour, Customer Emotions, Customer Satisfaction, Customer Service, Emotional Experience
When you hear a person (read Customer) sigh, what do you think they are communicating? Is it sadness? Frustration? Exhaustion? All three? Chances are, it’s a subconscious communication of many things, including all of the above. It’s important to identify what...
by Colin Shaw | Apr 21, 2015 | Blogs, Customer Emotions
How you feel at any given moment has a big effect on what you do. When someone is feeling happy, they may react to a situation much differently than they would when they feel stress. This is why in my new ebook Unlocking the Hidden Customer Experience: Short stories...
by Colin Shaw | Mar 12, 2015 | Blogs, Customer Emotions, Subconscious Experience
I love watching what people, and Customers do. We human’s think we are so clever and sophisticated and yet much of what we do is totally irrational. When I am reviewing an organization’s experience I am on the look out for this type of irrational behavior as this will...
