Disappointment is also not welcome at any time but especially not at Christmas. How can marketers avoid creating a disappointed Customer? I read the BusinessInsider.com blog about “The 16 Most Disappointing Places to Visit on Earth,” which included places like...
Has it happened to you that you went to the supermarket thinking you’ll be in and out quickly and spend half an hour choosing a wine? Or that you buy a dress, shirt, shoes and only an hour later you already feel sorry about that? This latter one is called “Buyer’s...
Humans are by nature prejudiced. However, the word prejudice conjures up negative images in most of our minds. When you read my title, you probably wanted to answer no, because we have been taught that prejudice is inherently wrong, and clearly there are a number of...
The emotional part of a customer’s interaction affects not only the rational or conscious part of the experience, but also the subconscious association that the customer makes with the experience long after it ends. In some cases, it is the memory of these emotions...
Two major luxury fashion brands are experimenting with discounting themselves. Alexander McQueen, and Tiffany have all been embracing their more price conscious shopper. The net effect is that the brands are enjoying more profits and customers get a brand they think...
According to a recent study published in the Journal of Consumer Psychology, people are more emotional under bright lights. So depending on what you are going for in your retail customer experience, a rational decision or an emotional one, you need to adjust your...
