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by Colin Shaw | Dec 4, 2013 | Customer Experience
Want an expert on tap? Google have just launched a new service where this can happen. Google Help Outs. The service offers experts at the end of a Google hangout (live video) both free and paid for. You could, then, ask an expert how to cook a romantic dinner for two...
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by Colin Shaw | Nov 21, 2013 | Customer Experience
My earlier blog was about the emotional relationship and the subconscious, and their impact on our purchasing decisions. I continue this theme by comparing two shopping experiences. But first, it’s recently been pumpkin time here in Northern California. I entered a...
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by Colin Shaw | Oct 24, 2013 | Customer Experience
I like Starbucks. I like the coffee and I admire their Customer Experience and marketing. It is therefore with interest that I saw with the US Government shut down continuing in Washington D.C. that Starbucks have started a campaign to facilitate change in our...
![Need An Expert? Google Can Help Out]()
by Colin Shaw | Oct 3, 2013 | Customer Experience
To consider an experience to be exceptional or remarkable, it must resonate with us on an emotional level – we feel something. Our emotional and sub-conscious perceptions, to a great extent, steer us towards and away from the things we perceive in our environment. ...
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by Colin Shaw | Sep 26, 2013 | Customer Experience
‘I wish I could spend less time working and more time doing what I want to do….’ Over the years I have said this many times but, as I contemplate life, often whilst fishing, I have come to realise and accept that actually this is my choice. No one forced me to do...
![Need An Expert? Google Can Help Out]()
by Colin Shaw | Aug 19, 2013 | Customer Experience
Wal-Mart has announced their latest earnings, they are down and the forecast is not much better. Why is this? Let me give you the view from a Customer’s perspective… …all I needed was some fishing line, so I did what millions of people do every day to get...
