by Colin Shaw | Oct 4, 2010 | Market Research
Here at Beyond Philosophy we have been doing work on the Subconscious customer experience for a while, which brought our attention to this post from Nielsen on Measuring the Buying Brain: Neuromarketing research is revealing a myriad of fascinating insights that help...
by Colin Shaw | Oct 1, 2010 | Conferences, Events & News
We are pleased to announce the appointment of Alan Bergstrom as Vice President, North America. Alan brings over twenty years of strategic consulting expertise to the firm, having previously built and managed one of the top three brand strategy firms in the United...
by Colin Shaw | Sep 30, 2010 | Customer Experience, Market Research
The worlds best in-flight experiences revealed!! Author: Colin Shaw I travel across the pond a lot and I know the in-flight experience is where airlines can win or lose on their customer experince. The Airline Passenger Experience Association’s (APEX) announced their...
by Colin Shaw | Sep 29, 2010 | Market Research, Thought Leadership
Report on Healthcare Industry marketing metrics!!!! Author: Colin Shaw Following on from our recent Health Industry post on ‘The Emotional Customer Experience of Health Insurers: USA vs UK’ I came across this paper from The Chartered Institute of Marketing on Measure...
by Colin Shaw | Sep 29, 2010 | Market Research
The cost of poor Customer Service [report] Author: Colin Shaw Genesys have released this insightful report into The Cost of Poor Customer Service: The Economic Impact of the Customer Experience in the U.S. The report offers 8 pages of research into how a poor customer...
