We are pleased to announce the appointment of Alan Bergstrom as Vice President, North America.
Alan brings over twenty years of strategic consulting expertise to the firm, having previously built and managed one of the top three brand strategy firms in the United States. He will be responsible for guiding Beyond Philosophy’s growth and presence in the US and managing client relationships.
“We are extremely pleased to have Alan Bergstrom on our team. He brings unparalleled experience and credibility in the field of strategic branding and customer experience consulting”, said Colin Shaw, CEO. “He has a successful track record helping some of the world’s top brands achieve significant results by designing and delivering compelling brand experiences. His expertise ideally complements the work we undertake with our clients.”
“It is great to join such a great company as Beyond Philosophy”, comments Alan Bergstrom. “They have made outstanding advances in the discipline of Customer Experience and are undoubtedly seen as the leaders in the field. I look forward to being a key part of their continued growth and success.”
Mr. Bergstrom holds a Master’s degree from the Monterey Institute of International Studies, Monterey, California and an undergraduate degree from the University of St. Thomas, St. Paul, Minnesota. He began his consulting career with the Naisbitt Group, the consulting organization of futurist John Naisbitt, author of Megatrends and Megatrends 2000. He also served as an intelligence officer in the US Air Force, where he prepared President Reagan’s daily global intelligence briefing.
Mr. Bergstrom established The Brand Consultancy in 1995 and guided the firm to its successful peak with three offices and a staff of 45 before selling his interest to his other partners in 2002. During his career, Mr. Bergstrom has been a frequent speaker and author, recognized as a leading authority on strategic branding issues, and has often been quoted and featured in the national press. Some of the organizations he has assisted include Holiday Inn Worldwide, Visa International, Saab Automobile, PNC, US Bank, Motorola, A&E Television Networks, Disney, Master Lock, National Geographic, HP, Transamerica, and Rabobank.
By BEYOND PHILOSOPHY | Published: OCTOBER 1, 2010