Here at Beyond Philosophy we have been doing work on the Subconscious customer experience for a while, which brought our attention to this post from Nielsen on Measuring the Buying Brain:
Neuromarketing research is revealing a myriad of fascinating insights that help improve the effectiveness of every aspect of clients’ brands, products, packaging, in-store marketing, advertising, and entertainment content.
It’s encouraging to see more and more organisations taking an active interest in measuring the potential impact by designing a customer experience that taps into actual emotions. Read the original Nielsen article here for some industry insights and the usual great Nieselen statistics.
By COLIN SHAW | Published: OCTOBER 4, 2010