![The New and Customer-Centric Customer Experience 4 P’s]()
by Michael Lowenstein | Mar 5, 2014 | Uncategorized
In Marketing 101, everyone learns the basic 4 P’s of the classic ‘marketing mix’, as defined by Neil Borden in the 1960’s: Product – manufactured item or service Place – making the product or service accessible to customers Price – charging at a...
![The New and Customer-Centric Customer Experience 4 P’s]()
by Colin Shaw | Jan 3, 2014 | Uncategorized
It’s official. Scientists have proven that men and women’s brains are physically wired differently and this has an effect on how the genders see the world. This means the genders have different perceptions of a situation, which evoke different emotional responses....
![The New and Customer-Centric Customer Experience 4 P’s]()
by Colin Shaw | Dec 18, 2013 | Uncategorized
It seems that Amazon is launching a drone that delivers packages in less than 30 minutes to some locations in the years to come…this sounds very hi tech and exciting. Now flash forward to ten years from now. The scene: I am sitting in my yard in Sarasota, FL, with the...
![The New and Customer-Centric Customer Experience 4 P’s]()
by Colin Shaw | Jun 17, 2013 | Uncategorized
The 80s gave us a lot of things: Personal computers, BMW obsessions, the music of U2, and a new generation of consumers and workers identified as Generation Y, or the Millennials. This generation is very different than any other that came before it. As they begin to...
by Colin Shaw | Feb 8, 2008 | Uncategorized
Learn actual tactics you can implement to emotionally engage with your customer base and drive customer loyalty. Speakers Panel Steven Walden, Senior Head of Research and Consulting Kalina Janevska, Consultant, Business Psychologist Colin Shaw, CEO, Founder, and...
