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Earning, Demonstrating, and Maintaining Trust: Using the Wedge Effectively

by Colin Shaw | Mar 30, 2011 | Customer Behaviour, Customer Experience, Expert's Insights

Wrestling with how to improve, manage, or maintain customer experience operations is a journey that never ends. In The DNA of Customer Experience, I provided research that shows that trust is one of the key emotions that can destroy a company’s relationship with a...

Colin Shaw’s key takeaways from DMA Cleveland’s February luncheon

by Colin Shaw | Feb 9, 2011 | Conferences, Events & News, Expert's Insights

Colin Shaw’s key takeaways from DMA Cleveland’s February luncheon!!!! Colin attended the DMA event in Cleveland to talk about Customer Experience relating to three major trends: experience psychology, neuroexperience and social media. Find out more about the DMA...

Human Interaction Exposed: Brain Scanning for Two

by Colin Shaw | Feb 9, 2011 | Expert's Insights

Human Interaction Exposed: Brain Scanning for Two!!! Author: Qaalfa Dibeehi The magazine New Scientist has reported that Ray Lee of Princeton University has developed an fMRI brain scanner simultaneous scanning of two people. In recent years, fMRI scanning is the...

Have you heard of the Get2Human call centre standard?

by Colin Shaw | Feb 9, 2011 | Expert's Insights

Have you heard of the Get2Human call centre standard!!! Call Centres are often the beginning of a bad customer experience. Darren Cornish pointed me in the direction of Get2Human.com, which I believe is a good practice for people wondering what to do with their...

Auto-checking emotional content on our laptops…

by Colin Shaw | Feb 9, 2011 | Expert's Insights

Auto-checking emotional content on our laptops… Author: Qaalfa Dibeehi Emotions will soon be embedded in our laptops. The equivalent of emotional spell checking is here. IBM’s Lotus Notes will be incorporating Lymbix’s ToneCheck sentiment analysis technology...

The Walkie-Talkie Model of Customer Experience named a ‘must read’

by Colin Shaw | Feb 9, 2011 | Customer Experience, Expert's Insights

The Walkie-Talkie Model of Customer Experience named a ‘must read’ Author: Qaalfa Dibeehi and Zhecho Dobrev As thought leaders in the Customer Experience sphere, we at Beyond Philosophy pride ourselves on writing key think-pieces for the industry. We have recently had...
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