by Colin Shaw | Sep 6, 2011 | Expert's Insights
Choice is a building block of society. In a brilliant talk, Professor Renata Salecl discusses the dark side of choice. The three problems Professor Salecl has with choice are that it provokes anxiety, increases indecision, and involves loss. Much of her insight about...
by Colin Shaw | Sep 2, 2011 | Expert's Insights
In the Nielsen Company’s article, “When it Comes to Spending Decisions, Women are In Control,” we learn an age-old truth: women and men are different. In fact, when it comes to effective relationship-building strategies men and women employ are very different. Barbra...
by Colin Shaw | Aug 26, 2011 | Expert's Insights
Attendees of our recent webinar, “See What Your Customers See: Mapping Your Real Customer Experience,” hosted by me and my colleague Kalina Janevska, were presented with creative new ways to effectively map their customer experiences. Given the level of interest and...
by Colin Shaw | Aug 22, 2011 | Expert's Insights
Imagine your company just developed an amazing new product. You invested in loads of market research and tweaked it to perfection only to watch it flop upon launch. It has happened, and it can happen to you. As Columbia Business School professor Rita McGrath points...
by Colin Shaw | Aug 19, 2011 | Blogs, Expert's Insights
What countries are the most advanced in terms of customer experience? What’s the growth rate of customer experience within your industries, or in your country? What industries spend the most on customer experience? I intend to answer these questions and more in Beyond...
by Colin Shaw | Jul 29, 2011 | Expert's Insights
It’s no secret that emotional and subconscious aspects account for half the typical Customer Experience. Here’s another wonderful example of that fact: a recent study at Boston College found that participants driving a car painted with the Red Bull logo in a video...
