Kate Spade Revamps Retail Experiences to Deliver Brand Values

Kate Spade Revamps Retail Experiences to Deliver Brand Values

Kate Spade New York has their hand in many types of luxury items these days, from handbags to clothing to fragrance to stationery. Their website claims the brand has 175 shops internationally. Something else they have? A great new retail strategy. Consumers for the...
Yoga Pants Can Realign Customer Experience

Yoga Pants Can Realign Customer Experience

Lululemon is a brand with a loyal cult-like following, but Customers began to sour on the Lululemon brand last year. However, the buzz is anything but sour on Lululemon these days. And it’s because they are realigning to their Customer-center. September 1st, the...
Losing Customers Trust is the Worst Penalty VW Will Face

Losing Customers Trust is the Worst Penalty VW Will Face

I find it beyond belief how large organizations can cheat and lie to their Customers. Maybe it’s because I’m becoming old or maybe it’s just because it is happening more. Skechers lied to us that if we wore their (weird-looking) Shape-up shoes that we could get in...