by Colin Shaw | Nov 19, 2020 | Customer Behaviour, Customer Emotions, Customer Engagement, Digital Experience, Emotional Experience
From time to time, I participate in speaking engagements and, in the time of COVID-19, virtual speaking engagements. I recently participated in a Customer Experience Day webinar with two other leaders in our field, Joe Pine and Lou Carbone. I learned a few things that...
by Colin Shaw | Nov 12, 2020 | Customer Experience, Customer Retention, Customer Satisfaction, Customer Science, Digital Experience, Experience Design
Digital experiences are a crucial part of your Customer Experience, especially during the pandemic. Some organizations are excelling, while others could use some work. No matter where you fall on that spectrum, we have some essential considerations for designing your...
by Colin Shaw | Sep 29, 2015 | Customer Behaviour, Customer Experience, Digital Experience, Experience Design, Expert's Insights, experts insights
Apple’s latest operating system iOS 9 allows people to block ads while mobile browsing, a development that has digital marketers and publishers in a twist. As Ad Blocking pushes online advertising to the brink of irrelevancy, it’s important to appreciate how the User...
by Colin Shaw | Sep 22, 2015 | Customer Experience, Customer Loyalty, Customer Retention, Digital Experience, Experience Design, Expert's Insights, experts insights, Subconscious Experience, Thought Leadership
According to trendwatching.com, the feelings a Customer has when they are getting excellent Customer service are the same as the feelings they have when they feel love. I couldn’t agree more. Most excellent Customer Experiences leave Customers feeling valued and...
by Shep Hyken | Sep 7, 2015 | Blogs, Digital Experience, Expert's Insights, experts insights, Leadership, Social Media
Social Media can level the playing field. It’s the equalizer between small and big businesses. Even solo entrepreneurial businesses can create a global presence using social media. With a strong website, optimized with the right words and phrases, a small business can...
by Colin Shaw | Jul 21, 2015 | Blogs, Customer Behaviour, Customer Experience, Digital Experience, Experience Design
Many Customer’s first impression of your company come from their User Experience on your website, making the digital experience the face of your business. Considering Customers make decisions about your website based on the User Interface in about three seconds,...
