by Colin Shaw | Dec 3, 2015 | Customer Analysis, Customer Behaviour, Customer Centricity, Customer Emotions, Customer Engagement, Customer Experience, Customer Loyalty, Customer Research, Customer Retention, Customer Satisfaction, Customer Service, Expert's Insights, experts insights, Leadership, Management, Market Research, Subconscious Experience, Thought Leadership
Wouldn’t it be great if you could truly predict Customer’s behavior. Well you can! Welcome to the world of behavioral economics. I have recently been included in Brand Quarterly’s ‘Top 50 Marketing Thought Leaders over 50’ and they asked me an interesting...
by Colin Shaw | Nov 17, 2015 | Customer Analysis, Customer Behaviour, Customer Centricity, Customer Experience, Customer Satisfaction, Experience Design, Expert's Insights, experts insights, Market Research
Kate Spade New York has their hand in many types of luxury items these days, from handbags to clothing to fragrance to stationery. Their website claims the brand has 175 shops internationally. Something else they have? A great new retail strategy. Consumers for the...
by Colin Shaw | Oct 29, 2015 | Customer Analysis, Customer Behaviour, Customer Centricity, Customer Engagement, Customer Experience, Customer Research, Customer Satisfaction, Customer Service, Emotional Experience, Experience Design, Expert's Insights, experts insights, Subconscious Experience
Lululemon is a brand with a loyal cult-like following, but Customers began to sour on the Lululemon brand last year. However, the buzz is anything but sour on Lululemon these days. And it’s because they are realigning to their Customer-center. September 1st, the...
by Colin Shaw | Oct 9, 2015 | Customer Experience, Customer Research, Customer Retention, Customer Satisfaction, Experience Design, Expert's Insights, experts insights
Big data is the gigantic data sets whose analysis could reveal predictions of human behavior. Big data is big news. If we can predict what people will do in a given situation, we can create situations that get them to do what we want. But Big data is only showing us a...
by Colin Shaw | Oct 6, 2015 | Blogs, Customer Emotions, Customer Experience, Customer Retention, Customer Satisfaction, Emotional Experience, Expert's Insights, experts insights, Subconscious Experience
I find it beyond belief how large organizations can cheat and lie to their Customers. Maybe it’s because I’m becoming old or maybe it’s just because it is happening more. Skechers lied to us that if we wore their (weird-looking) Shape-up shoes that we could get in...
by Colin Shaw | Sep 17, 2015 | Blogs, Customer Satisfaction, Customer Service, Employee Experience, Expert's Insights, experts insights, Leadership, Management, Retail Customer Experience, Thought Leadership
When was the last time you got an email from your CEO suggesting that you need to be concerned about how your Customer feels? For the vast majority of you, my guess is your answer is never, unless of course you work at Starbucks. Starbucks CEO Howard Schultz sent a...
