by Colin Shaw | Nov 4, 2014 | Blogs, Customer Experience, Retail Customer Experience
Retailers have been at the forefront for understanding how to use the human brain and emotions to maximize profits from their Customers. So what can the rest of businesses learn from them? Here are four lessons everyone can learn from a Grocery Store: 1. How it smells...
by Colin Shaw | Nov 3, 2014 | Blogs, Customer Experience
Same Day Home Delivery is the latest trend in mega online retailers to improve their reach to Customers. Often seen as a drawback for online retailers, delivery times are a critical marketing area of opportunity for companies whose business model shuns the brick and...
by zhecho | Oct 29, 2014 | Blogs, Customer Experience
Well, there you have it! After so much campaigning, so many questions, debates, and emotions that moved currencies and markets, the Scottish said, “No!” to independence. I won’t go into deep macro-economical, sociological, PESTAL analysis, etc. I won’t even get into...
by Colin Shaw | Oct 28, 2014 | Blogs, Customer Experience
All the little parts along the way in your experience are what make a Customer experience Customer-Centric. Putting the Customer first in everything you do applies to every part of your organization, from the way you greet them to the way you bill them. One little...
by Colin Shaw | Oct 8, 2014 | Blogs, Customer Experience, Thought Leadership
I was having a family birthday meal for my Father birthday last weekend. He was talking to my kids about the changes that he has seen over his 87 years. There have been many! I made the comment during the meal that I am sure that when my kids are Grandparents, I was...
by Colin Shaw | Oct 3, 2014 | Blogs, Customer Experience, Thought Leadership
The Royal Yacht Britannia is the number one attraction on TripAdvisor in the UK. I have been fortunate enough to know and work with their Chief Executive Bob Downie for a number of years, and Bob will tell you that receiving this accolade wasn’t their goal. In a...
