Do You Master The Power of Storytelling?

Do You Master The Power of Storytelling?

Stories are a fascinating subject. I like this post from Bruce Kasanoff. He shares with us the story of a skiing excursion he took with his client 20 years ago. He presents it as a story, an exciting one, to “show you—rather than tell you—how memory works.” He goes on...
Do You Harness the Power of Habit in Your Marketing Yet?

Do You Harness the Power of Habit in Your Marketing Yet?

“ Most of the time, what we do, is what we do most of the time” This is former F1 champion Lewis Hamilton stopping in the wrong team’s garage to change tires. He had recently joined the team of Mercedes who were waiting for him but his decade long habit of seeing the...