by Colin Shaw | Dec 3, 2015 | Customer Analysis, Customer Behaviour, Customer Centricity, Customer Emotions, Customer Engagement, Customer Experience, Customer Loyalty, Customer Research, Customer Retention, Customer Satisfaction, Customer Service, Expert's Insights, experts insights, Leadership, Management, Market Research, Subconscious Experience, Thought Leadership
Wouldn’t it be great if you could truly predict Customer’s behavior. Well you can! Welcome to the world of behavioral economics. I have recently been included in Brand Quarterly’s ‘Top 50 Marketing Thought Leaders over 50’ and they asked me an interesting...
by Colin Shaw | Nov 17, 2015 | Customer Analysis, Customer Behaviour, Customer Centricity, Customer Experience, Customer Satisfaction, Experience Design, Expert's Insights, experts insights, Market Research
Kate Spade New York has their hand in many types of luxury items these days, from handbags to clothing to fragrance to stationery. Their website claims the brand has 175 shops internationally. Something else they have? A great new retail strategy. Consumers for the...
by Colin Shaw | Nov 3, 2015 | Customer Experience, Employee Experience, Experience Design, Expert's Insights, experts insights, Leadership, LinkedIn Influencer Series, Management
Let me set the scene. My career was plateauing. I had done well, but things had started to get a bit stale. Then, I had a meeting/interview with Neil Hobbs. Neil would have the biggest impact on my professional life. Neil had a reputation of being a tough boss. He set...
by Colin Shaw | Oct 29, 2015 | Customer Analysis, Customer Behaviour, Customer Centricity, Customer Engagement, Customer Experience, Customer Research, Customer Satisfaction, Customer Service, Emotional Experience, Experience Design, Expert's Insights, experts insights, Subconscious Experience
Lululemon is a brand with a loyal cult-like following, but Customers began to sour on the Lululemon brand last year. However, the buzz is anything but sour on Lululemon these days. And it’s because they are realigning to their Customer-center. September 1st, the...
by Colin Shaw | Oct 22, 2015 | Customer Emotions, Customer Experience, Customer Research, Customer Service
Science has begun to predict the intensity of emotions in others with accuracy. This fact is important because when you can predict emotions, you can also plan for them in your Customer Experience. Why do we need to plan for emotions? Simply put, because then we can...
by Colin Shaw | Oct 20, 2015 | Blogs, Customer Experience, Customer Retention, Experience Design, Management, Thought Leadership
There are a lot of elements that must come together brilliantly for an experience to be perfect. One essential element often neglected, but essential is the training of your Customer-facing teams. In my view, there is a great lack of training on soft skills with...
