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by Colin Shaw | Oct 28, 2013 | Customer Emotions
Recently I re-read Customer Experience Future Trends and Insights by Colin Shaw, Qaalfa Dibeehi, and Steven Walden. The book refreshed the importance of asking more questions about why customers and consumers make a specific purchase decision and got me thinking more...
![How The Subconscious and Emotional Relationship Drives Our Purchase Decisions]()
by Colin Shaw | Oct 1, 2013 | Customer Emotions
Journey Mapping is a tool that many companies use to diagram how a customer engages with their product or services. Many of these companies have adopted journey mapping for the purposes of defining what their customers want in their experience and how they get what...
![How The Subconscious and Emotional Relationship Drives Our Purchase Decisions]()
by Colin Shaw | Sep 23, 2013 | Customer Emotions
Is business the right place to be funny? Surely business is a serious place and humor doesn’t have a place in it? I disagree, I think humour is greatly underused in business today and can differentiate you from the crowd. Let me give you an example… When I was...
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by Colin Shaw | Sep 19, 2013 | Customer Emotions
We’ve all had experiences where we feel like we’ve taken one step forward and one step back. That feeling of being right back where you started and no better off can leave you flat. Working with clients to improve their customer experiences means I have a lot of...
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by Colin Shaw | Sep 18, 2013 | Customer Emotions
If you live in a cave, under a rock, or on the moon, I should tell you that Apple just launched two new iPhone 5 models this week. At the same time they reported that next month they are shipping out their 700 Millionth iOS device. Again, if you live in cave/under...
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by Colin Shaw | Aug 29, 2013 | Customer Emotions
Have you ever realised that sometimes wanting something can make you happier than actually having it? Let me give you an example. As we come up to the end of summer, I have just returned from a family vacation in England, which hardly has the reputation of being...
