by Colin Shaw | Jan 13, 2011 | Expert's Insights, Social Media
Author: Colin Shaw One of the big moves we’ll see in 2011 is the shift from companies employing just one section of their company into a “social” role (i.e. their customer service or PR arm), to the whole organisation becoming “social”. One of my favourite bloggers,...
by Colin Shaw | Jan 5, 2011 | Expert's Insights, Social Media, Thought Leadership
Twitter has been dogged by questions of how it will monetise the popular micro-blogging platform. Author: Colin Shaw It has recently introduced an advertising model, slowly rolling out features for brands to use. Prior to this, brands found their own use for Twitter....
by Colin Shaw | Sep 22, 2010 | Customer Behaviour, Expert's Insights, Social Media
Author: Colin Shaw We’ve seen it coming over the past few years, but it appears that social commerce has finally arrived. Fast Company have written a great post on the rise of social commerce, an area that we believe is another key channel opening up for organisations...
by Colin Shaw | Sep 14, 2010 | Market Research, Social Media
Does your brand offer an online experience within the social entertainment space!!! Nielsen have published another insight into Americans online behaviour, with some the focus on social entertainment. From the graphic you can see that Americans are spending nearly a...
by Colin Shaw | Sep 6, 2010 | Customer Experience, Social Media
Facebook Places – an opportunity for a customer experience? Author: Colin Shaw The rise of geo-location services, culminating in the release of Facebook Places, has led me to ask one key question – is there an opportunity for organisations to extend their customer...
by Colin Shaw | Aug 22, 2010 | Social Media
Ford publishes its social media!!!! Author: Colin Shaw I thought this may interest some of you who are aspiring to make your customer experience a more social one. Ford, often considered one of the leaders in the social space (we’ve previously written about Ford’s...
