by Colin Shaw | May 19, 2010 | Customer Experience, Market Research
Designing your customer experience to evoke nostalgia…. Author: Colin Shaw A recent study has found that customers prefer nostalgic products when they are feeling left out, or are missing a feeling of belonging. Science Daily reports on the study that “when...
by Colin Shaw | May 7, 2010 | Customer Behaviour, Market Research
Convincing your abstract thinking customers by giving them mixed emotions… Author: Colin Shaw Abstract thinkers may take a bit more convincing than the average consumer, however there is a workaround. A new study publish in the Journal for Consumer Research...
by Colin Shaw | May 6, 2010 | Expert's Insights, Market Research
A rather smelly Customer Experience…. Author: Colin Shaw Greasy Fish & Chip shops, fresh pine needles or a plasticy manufactured pong. What does your customer experience smell like? Have you included any olfactory forethought when you were designing your...
by Colin Shaw | May 5, 2010 | Expert's Insights, Market Research
Wearable Brain Analyzer – measuring …. Author: Colin Shaw Hitachi are releasing a wearable device that measures brain activity. The wearable encephalometer (a device to monitor a brain) uses far-red light and is set to sell for just over $100,000. The mobility...
by Colin Shaw | Apr 16, 2010 | Customer Experience, Market Research
Researchers answer the question “What do people share?” when they send articles and news-worthy information to their spheres of influence. What they find could influence your company’s customer experience program. Researchers at the University of...
by Colin Shaw | Apr 14, 2010 | Customer Experience, Market Research, Social Media
Facebook Fan Page ROI: A Customer Experience Case Study… Ever needed a case study of an effective Facebook Fan Page? Here it is Everyone has to set up a Facebook Fan Page for their organisation, right? I mean, this if your organisation isn’t involved in social...
