Is your brand dying? Are we in a ‘Brand Bubble’?…. This great article from ChiefMarketer.com covers the trend in recent years of the ever-weakening of brands as consumers get more and more of a stranglehold on brand perception. The article provides research...
Smartphones are set to overtakes feature phones by 2011 in the USA. Since the release of the iPhone, the smartphone market has exploded. A whole new industry of mobile apps has been created and more and more organisations are looking to connect with their customers...
It’s Friday. The World Cup kicks off today. So I thought I would keep the blog post light, fun and snappy. Over at iStrategy2010.com they have a great infographic summarising what the Fortune 100 are doing in Social Media. Its a great way to quickly see the level of...
Who owns the largest share of voice on Twitter? Which brands are being spoken about the most? Yesterday we looked at the levels of buzz the Top 20 global brands are receiving online. Today, I thought i’d point you towards a blog post by Brian Solis which reports on...
Analyzing the Top 10 Global brands for online buzz…. Author: Colin Shaw Just because your brand is famous worldwide, doesn’t mean its famous on the world wide web. Buzz around brands online is traditionally spurred by real world events and their behaviour...
B2B Interactive Marketing Spend projected continue to rise…. Author: Colin Shaw Forrester reports that B2B interactive marketing spend is projected to hit $4.8 billion by 2014. The claim by Forrester is seen in the release of their 5 year forecast of B2B...
