by Colin Shaw | Sep 12, 2013 | Expert's Insights
Have you ever wondered how some real idiots get promoted and you don’t? I spent over 27 years of working in the corporate world, climbing the greasy pole and I saw it all. I discovered there are three types of people. The key to getting promoted and earning more...
by Colin Shaw | Nov 7, 2011 | Expert's Insights
Two trends are currently transforming our understanding of customer experience: sentient analysis and infographics. Infographic presentation of sentient analysis makes emotional experience more accessible. This means customer experience strategists and managers will...
by Colin Shaw | Nov 2, 2011 | Expert's Insights
Interbrand, the world’s top brand consultancy, recently released its annual list of the best global brands. The criteria used to judge the world’s “best brands” includes the financial performance of the branded products or services, the role of brand in the purchase...
by Colin Shaw | Oct 31, 2011 | Expert's Insights
Netflix is in hot water. Why? Customer sentiment was ignored as a component of the bottom line. Netflix was, and always has been an online retail darling. Just last year Fortune magazine featured CEO Reed Hastings on its cover as “Businessperson of the Year.” Netflix...
by Colin Shaw | Oct 19, 2011 | Expert's Insights
Social media is literally altering the landscape for non-profit and membership-based organizations. Mobile applications sponsored by such organizations allow customers to exchange opinions of and responses to collections. Used in this way, social media promotes...
by Colin Shaw | Oct 10, 2011 | Expert's Insights
A Google search for “lying” yields 218,000,000 results. A Google search for “honesty” yields 77,500,000 results. What explains the 140,500,000 difference? Most of the world’s wisdom alludes to truth as an absolute measure, where truth is “a state of being in accord...