What Makes Some Brands So Great?

Interbrand, the world’s top brand consultancy, recently released its annual list of the best global brands. The criteria used to judge the world’s “best brands” includes the financial performance of the branded products or services, the role of brand in the purchase...

High Tech Museums

Social media is literally altering the landscape for non-profit and membership-based organizations. Mobile applications sponsored by such organizations allow customers to exchange opinions of and responses to collections. Used in this way, social media promotes...

Liar, Liar Pants on … Thermal Imaging Device?

A Google search for “lying” yields 218,000,000 results. A Google search for “honesty” yields 77,500,000 results. What explains the 140,500,000 difference? Most of the world’s wisdom alludes to truth as an absolute measure, where truth is “a state of being in accord...