by Colin Shaw | Feb 16, 2016 | Blogs, Customer Experience
Everyone wants your Customers’ attention. These bids for attention surround us, in the form of advertisements to street signs to the clothes people wear or, in some cases, don’t wear! These ubiquitous pleas for attention can be overwhelming and crowd out your bid for...
by Colin Shaw | Jan 26, 2016 | Blogs, Customer Experience
In this series, professionals describe the skills they’re building this year. There is a major skill most organizations lack: Customer centricity, but if you want to remain competitive in today’s economic climate, putting the focus on Customers is imperative...
by Colin Shaw | Jan 21, 2016 | Blogs, Customer Experience
Customer Loyalty is a gold standard for most businesses. There are numerous ways that you earn (and lose) Customer Loyalty. But one way that anyone can do is one of the most effective ways to create a Customer Experience that keeps them coming back for more. Pivoting...
by Colin Shaw | Jan 19, 2016 | Blogs, Customer Experience
Ever blown it with a Customer? Sure. We all have. Mistakes are part of being human, after all. Hopefully, you learned from it, made your sincere apology,and carried on. Here are 8 worst mistakes with Customer Experience that we hope brands learned from: “It’s not the...
by Colin Shaw | Dec 22, 2015 | Blogs, Customer Experience
The VOC is more vociferous than ever. But what do you do when the VOC doesn’t have anything nice to say—and keeps posting it all over review sites? You must address them the three following ways. Respond quickly and sufficiently. Position the reviews to facilitate...
by Colin Shaw | Dec 10, 2015 | Blogs, Customer Experience, Customer Loyalty
People don’t choose your product or service because of the experience they had; they choose it because of the experience they remember—and these two are not the same thing! Creating a great memory of your experience in your Customer’s mind is critical to creating...
