by podcast | Mar 10, 2018 | The Intuitive Customer Podcast - CX Podcasts
Diminishing Sensitivity is part of Prospect Theory. This refers to customer sensitivity to further changes based on where they have started. What are the implications for business, customer experience and designing and delivering...
by podcast | Mar 3, 2018 | The Intuitive Customer Podcast - CX Podcasts
Didn’t Blockbuster, Kodak and Circuit City see the end was in sight? Why did they not change? Too many people reject new thinking that will improve their Customer Experience. Why? What is it about human behaviors that does this? In this podcast Colin Shaw and...
by podcast | Feb 24, 2018 | The Intuitive Customer Podcast - CX Podcasts
How do ‘social norms’ affect the Customer Experience? What does this mean for organizations who sell to minorities or people in other...
by podcast | Feb 17, 2018 | The Intuitive Customer Podcast - CX Podcasts
Colin Shaw and Professor Ryan Hamilton discuss why Customers need ‘Reference Points’. This is part one of a fundamental behavioral economics theory called Prospect Theory ? It looks at how human decision making is effected by a reference point that a...
by podcast | Feb 10, 2018 | The Intuitive Customer Podcast - CX Podcasts
Colin Shaw and Professor Ryan Hamilton discuss why customers often focus on seemingly unimportant things and how these thing can in fact be the most important. Classic research from the University of Chicago shows that customers tend to focus on product details or...
