Are You Making The Most Of Scarcity As A Marketing Strategy?

by podcast on July 14, 2018

We discuss the key principle of scarcity with guest Professor Kelly Goldsmith, Ph.D., Professor of Marketing at Vanderbuilt University. Kelly is a behavioral scientist who examines consumers’ responses to uncertainty and scarcity, uncovering and explaining seemingly paradoxical effects.

podcastAre You Making The Most Of Scarcity As A Marketing Strategy?