Customer Experience Podcast

The Intuitive Customer

Home 5 The Intuitive Customer Podcast - CX Podcasts 5 Why Do Customer Emotions Matter?
Why Do Customer Emotions Matter?
Home 5 The Intuitive Customer Podcast - CX Podcasts 5 Why Do Customer Emotions Matter?
Why Do Customer Emotions Matter?

Colin Shaw and Prof. Ryan Hamilton discuss how emotions drive customer behavior. So, what is an emotion? How are they evoked? How can you deliberately evoke a customer’s emotions? How is an emotion different to a mood and what you should do about it?