by Colin Shaw | Dec 8, 2022 | Blogs
People tend to be less sensitive to improvement the more things improve. Diminishing sensitivity is why what exceeded customers’ expectations and delighted them in your experience on its introduction becomes what customers expect and appreciate—but don’t...
by Colin Shaw | Dec 5, 2022 | Blogs
There is plenty of bad news to be had about a recession. However, if you think about it, there are some silver linings, too. With that in mind, we are going to explore some of these surprising advantages to manage how we respond to the looming threat of recession that...
by Colin Shaw | Nov 24, 2022 | Blogs
Customer strategy results in some interesting questions. Recently, Claire Hillman, a listener (and viewer of our new YouTube channel) asked us one she has been mulling in her strategic planning: Should I move to where my customers are or move them to where I want to...
by Colin Shaw | Nov 17, 2022 | Blogs
The world is crazy. There’s a war in Ukraine. The UK has a cost-of-living crisis as energy prices are rising, and loads of people are moving into fuel poverty. There’s inflation, strikes, and the looming threat of a recession and catastrophic climate...
by Colin Shaw | Nov 10, 2022 | Blogs
Change is hard. So, when you have to make changes in your organization, you face many challenges. However, we have a secret superpower you can unlock to help you: Influence. On a recent podcast, we hosted writer, teacher, researcher, and Climate philanthropist Zoe...
