by Colin Shaw | Feb 9, 2011 | Customer Experience, Expert's Insights
The Walkie-Talkie Model of Customer Experience named a ‘must read’ Author: Qaalfa Dibeehi and Zhecho Dobrev As thought leaders in the Customer Experience sphere, we at Beyond Philosophy pride ourselves on writing key think-pieces for the industry. We have recently had...
by Colin Shaw | Feb 9, 2011 | Customer Experience
“Creating in totality an ideal buying experience and innovative interactions that engages as well as enables buyers to enter into a transactional and loyal relationship with the organization” Author: Colin Shaw Tony Zambito over at The Social Customer has written a...
by Colin Shaw | Feb 9, 2011 | Conferences, Events & News
The fundamental assumption of all the loyalty models is that keeping existing customers is less expensive than acquiring new ones. Author: Colin Shaw One of my favourite bloggers and marketing guru, Seth Godin, has brilliantly summed up the impact of customer loyalty:...
by Colin Shaw | Feb 9, 2011 | Customer Experience, Expert's Insights
Author: Colin Shaw Nielsen has released some its latest statistics on The State of the Global Consumer: Spending Trends. In a recession it is vital to control costs and steady the ship for a likely drop in income. However, one of the biggest costs an organisation can...
by Colin Shaw | Feb 9, 2011 | Expert's Insights, Social Media
Social Business Platforms for your Customer Experience!!! Author: Colin Shaw We have previously blogged about the transition from Social Media to Social Business, and thought that this short presentation from Mashable was a great introduction to different activation...
