Author: Colin Shaw
Nielsen has released some its latest statistics on The State of the Global Consumer: Spending Trends.
In a recession it is vital to control costs and steady the ship for a likely drop in income. However, one of the biggest costs an organisation can face is customer acquisition. If you’re having to pay to acquire a new customer for each transaction then you will soon be out of business. Providing customers with a great experience is a key factor in customer retention and generating loyalty amongst your buyers. How has your customers opinions or behaviours changed since the recession? And how are you adapting your customer experience to match this?
NB. As a measure of practising what we preach, we are proud to announce that we have had record breaking past two years, which is unheard of for a consultancy during a global recession.
By COLIN SHAW | Published: JANUARY 27, 2011