Customer Experience is not binary

Customer Experience is not binary

I was recently presenting work we had been undertaking to design a new experience for a client, Assurant Health in Milwaukee. They have been on the path of improving their Customer Experience for a while and have been making progress. During the presentation the...
The futurist: DNA and customer experience

The futurist: DNA and customer experience

For those of you who have read our book “Customer Experience: Future trends and Insights” will know that I spend a bit of time thinking about the coming future of neurologically modulated customer experience which I refer to generally as Neuroexperience. In the book I...