![It’s The Little Things: Adding Value Without Lowering Prices]()
by Colin Shaw | Jul 11, 2013 | Customer Experience
When it comes to your organization, you know how important it is to make a good first impression with your clients. From the minute they walk in the door, they have made an assumption or drawn a conclusion about what your organization does and what it stands for....
![It’s The Little Things: Adding Value Without Lowering Prices]()
by Colin Shaw | Jul 8, 2013 | Customer Experience
The African Oxpecker is an animal that lives on the backs of large animals, taking care of the ticks that suck their blood. In addition to ridding the larger beast of pesky ticks, the bird, which actually sucks a little of the animals blood also, makes a loud shriek...
![It’s The Little Things: Adding Value Without Lowering Prices]()
by Colin Shaw | Jul 4, 2013 | Customer Behaviour
Understanding Motivation is Key… I have an actor friend that studied at one of the prominent acting conservatories in the country. He still teaches occasionally and coaches young budding actors and actresses in their careers, particularly for auditions. I have heard...
![It’s The Little Things: Adding Value Without Lowering Prices]()
by Colin Shaw | Jul 1, 2013 | Customer Behaviour
Loyalty Cards Don’t Drive Loyalty My wallet is full of loyalty cards. In fact, I have hundreds of them for all the top airlines and hotels. The sheer number of ‘loyalty’ cards I possess begs the question: If I have a loyalty card for one airline and I choose to fly...
![It’s The Little Things: Adding Value Without Lowering Prices]()
by Colin Shaw | Jun 27, 2013 | Customer Behaviour
The numbers are staggering. The smart phone is changing the way Customers interact with most organizations in the way they get information from friends via texting, social media and other online areas, in the way they buy things and generally behave especially in...
