by Colin Shaw | Aug 15, 2013 | Customer Behaviour
Have you ever noticed how sometimes the experience of anticipating something can be better than the experience itself? Let me give you an example. I always wanted to drive a Ford Mustang. As a boy I was enthralled with the Mustang and its power. I saw the commercials...
by Colin Shaw | Aug 12, 2013 | Customer Experience
Coffee and Wi-Fi go together, like fish and chips, movies and popcorn or Batman and Robin. So when I read that Starbucks and Google were aligning to provide customers faster Wi-Fi, I was not surprised. Starbucks is a customer centric company and therefore improving...
by Colin Shaw | Aug 8, 2013 | Customer Experience
I see there are discussions again about the airline boarding process, as American Airlines are letting people without carry-on bags board first so not to clog the aisles. American’s announcement of their ‘new’ boarding process sounds reasonable and worth trying until...
by Colin Shaw | Aug 5, 2013 | Customer Behaviour
Have you ever seen a cute little kitty and felt the urge to pick it up and squeeze it? What about a 2-year-old niece or nephew who has cute chubby cheeks that you had to pinch? Now ask yourself, would you pinch a 22-year-old niece’s face? What about the hairless cat...
by Colin Shaw | Aug 1, 2013 | Customer Behaviour
Workaholics are the one kind of “aholic” that society values. In fact, many people are proud to call themselves workaholics, thinking that it makes them seem more like a valued employee. Workaholism is hardly ideal. It’s definitely not great to be obsessed with your...