![The Dream Team: Hey Champs…What’s Your Chip?]()
by Colin Shaw | Nov 25, 2013 | Employee Experience
This is a continuation of the blog I posted last week following research that Don Fornes, founder and CEO at Software Advice, wrote a series called Psychological Profiles of the Dream Team. In the series of 4 articles, he details the attributes of four types of...
![The Dream Team: Hey Champs…What’s Your Chip?]()
by Colin Shaw | Nov 21, 2013 | Customer Experience
My earlier blog was about the emotional relationship and the subconscious, and their impact on our purchasing decisions. I continue this theme by comparing two shopping experiences. But first, it’s recently been pumpkin time here in Northern California. I entered a...
by Colin Shaw | Nov 20, 2013 | Customer Loyalty
Some loyalty for brands is deeply ingrained into customers. Like people who will drive across town to a certain Starbucks because Monique, their barista-spouse knows exactly the right ratio of soy milk in their daily Chai Tea Soy Latte. Or the customers that own no...
![The Dream Team: Hey Champs…What’s Your Chip?]()
by Colin Shaw | Nov 18, 2013 | Employee Experience
Are you happy at work? Honestly, my hope is that your answer is yes, but I am realistic enough to know that for many of you the answer is no. The good news is that I have uncovered research that might help you find a better fit for your natural inclinations and...
by Colin Shaw | Nov 17, 2013 | Blogs
Inspiring. Human. Achievable. We are constantly being asked by our clients how they can create a Customer Experience that is consistent. Here are two examples, one outlining what not to do; the other outlining a much better approach. The hero approach Last year I...
