by Colin Shaw | Mar 19, 2010 | Customer Analysis, Customer Experience, Social Media
Cut & Paste Customer Experience…. The internet is the holy grail of worldwide information. With the click of a button, the press of a few keys and you can find, read and copy endless reams of information. The cut & paste culture that has developed on the...
by Colin Shaw | Mar 16, 2010 | Customer Experience, Social Media
Transparency and Customer Experience: How much is too much? Being financially transparent is now commonplace amongst organisations worldwide, but being transparent about every inner working of your business isn’t. A number of companies who participate in the social...
by Colin Shaw | Mar 12, 2010 | Customer Experience, Social Media
Customer Experience Tips: How to deal with negative feedback in Social Media… Entering into the world of Social Media can be a bit like opening Pandora’s box – there’s a lot of great things that can happen, but you may also encounter some negative feedback....
by Colin Shaw | Mar 8, 2010 | Customer Experience, Social Media
Twitter for Business…. In the age of Social Media, there is some confusion over which platforms, tools and services can be utilised for business, and what is just best left alone. There has been a mix of good and bad reviews around using Twitter as a business...
by Colin Shaw | Mar 5, 2010 | Social Media
Building the Home Depot social media program…. Here is a great insight into how a large consumer facing organization has planned, built and implemeted a Social Media program. This is a essential viewing for those looking for case studies on how to start thinking...
by Colin Shaw | Mar 4, 2010 | Social Media
Marketing on Twitter – Four styles compared…. Ever wondered what all these gurus, brands and organisations are doing on Twitter? Everyone has an end goal for using Twitter as a marketing tool, but there are so many different strategies. Which is the most...
