by Colin Shaw | Oct 5, 2011 | Expert's Insights
Who are the extreme players in the field of Customer Experience? Casinos. Even though we all know the odds favor of the house, people still flock to casinos. After losing a big wad of cash at the blackjack table you may be inclined to think that they tricked you, but...
by Colin Shaw | Sep 22, 2011 | Expert's Insights
In February, Facebook launched an application called Sponsored Stories. The way Sponsored Stories works is that brands turn user activity into a sponsored newsfeed. When your friend checks into Starbucks for example (as so many of us do every morning), it shows up in...
by Colin Shaw | Sep 19, 2011 | Expert's Insights
Chances are that you can picture the FedEx logo in your head, but do you know where the arrow is in it? The FedEx logo, along with many others, does double subconscious duty. They all encourage a specific positive association with their brands by embedding discreet...
by Colin Shaw | Sep 14, 2011 | Expert's Insights
Francis Bacon, partially made famous by his quote “knowledge is power,” also once said that “some books are to be tasted, others to be swallowed, and some few are to be chewed and digested.” Bacon made this observation about the primacy of the relationship between...
by Colin Shaw | Sep 9, 2011 | Expert's Insights
According to the Bureau of Labor Statistics, the average American works 7.5 hours on a weekday. Excluding weekends, this means the average person spends 1,950 hours at work in a year. In a previous post, we discussed the integral connection between the happiness of...
by Colin Shaw | Sep 8, 2011 | Expert's Insights
The Financial Crisis of 2008 (also referred to as the Credit Crunch or the Global Financial Crisis) saw the collapse of large financial institutions, bank bailouts by national governments, and of course, massive downturns in the stock market. Eviction, foreclosure and...
