Social Media: Friend or Foe of Brand Loyalty?

In February, Facebook launched an application called Sponsored Stories. The way Sponsored Stories works is that brands turn user activity into a sponsored newsfeed. When your friend checks into Starbucks for example (as so many of us do every morning), it shows up in...

Recognizing the Subconscious Experience

Chances are that you can picture the FedEx logo in your head, but do you know where the arrow is in it? The FedEx logo, along with many others, does double subconscious duty. They all encourage a specific positive association with their brands by embedding discreet...

The Smile Factor

According to the Bureau of Labor Statistics, the average American works 7.5 hours on a weekday. Excluding weekends, this means the average person spends 1,950 hours at work in a year. In a previous post, we discussed the integral connection between the happiness of...