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by Colin Shaw | Jun 5, 2014 | Expert's Insights
Reaching Your Audience: Don’t Make These Mistakes In Your Next Speech In life there are many occasions where you are asked to speak in front of a group, from graduations, to weddings to conferences where you are the featured act. Being an effective speaker is an...
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by Colin Shaw | Mar 27, 2014 | Expert's Insights
Mattel announced that they are launching a new “Chief Inspiration Officer” Entrepreneur Barbie in June as part of their “I Can Be” career line of the popular doll. The toymaker says that she will be a reflection of our times. She will be wearing a black and pink shift...
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by Colin Shaw | Feb 20, 2014 | Expert's Insights
Very few times in my life as a customer experience expert do I get to talk about matters of life and death. But this week is different; a rare occasion when three companies made good moves that might save your life. Good Move #1: CVS Stops Selling Cigarettes In a...
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by Colin Shaw | Nov 27, 2013 | Expert's Insights
Blockbuster is shutting down their remaining US stores. This signals the end of the large chain video stores. If ever there was an example of a company that missed the mark on customer experience and paying the consequences, Blockbuster is it. It used to be you...
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by Colin Shaw | Nov 14, 2013 | Expert's Insights
Have you ever been to a conference where the person presenting is awful and you wonder why the conference organizer booked them in the first place? I have been to many. Why does this happen? It’s because of a fundamentally poor practice that seems to have been growing...
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by Colin Shaw | Nov 13, 2013 | Expert's Insights
Recently I read about two big social media gaffes that could only go into my “what were they thinking?” file. The irony is they are two companies that I have covered in the past. I think it just goes to show how out of touch these companies are about how the public...
