Customer Experience Statistics to take into 2011

by Colin Shaw on December 22, 2010

Author: Colin Shaw

On the lookout for some key statistics to help build your case for the importance of the customer experience in your organisation?

Well, Andy Hanselman has doen a great job rounding up 25 key customer experience statistics from a variety of sources. There are a number of statistics documenting what we all know, a bad experience leads to a decline in your customer base. One of the statistics that did catch my eye was on a brilliant experience, or one that exceeded expectations:

3. UK customers feel ‘Customer Service Experiences Generally….’

Exceed Expectations – 2%

According to the American Express Global Customer Service Barometer only 2% of customers feel their experiences generally exceed expectations! Think of the opportunity you have against your competitors to offer an experience that completely blos your customers expectations!

Read the full blog post on 25 Customer Experience Statistics for 2011

Flickr Photo courtesy of JM3 

By COLIN SHAW | Published: DECEMBER 22, 2010

Colin ShawCustomer Experience Statistics to take into 2011