by Colin Shaw | Jun 16, 2010 | Customer Experience, Market Research
Is your brand dying? Are we in a ‘Brand Bubble’?…. This great article from ChiefMarketer.com covers the trend in recent years of the ever-weakening of brands as consumers get more and more of a stranglehold on brand perception. The article provides research...
by Colin Shaw | Jun 15, 2010 | Customer Experience, Social Media
Social Media continues to grow Down Under…. Australia continues to catch up with its other English-speaking counterparts with more and more people getting social online. Nielsen reports that social activities online in Australia continue to rise with Twitter...
by Colin Shaw | Jun 4, 2010 | Customer Experience, Customer Service, Thought Leadership
Thought Leadership, the Customer Experience, and you in 2010…. Author: Colin Shaw It’s 2010 and some people are still yet to understand the impact of the internet. I still see organisations behaving like they are still in the 20th Century. The brands that are...
by Colin Shaw | May 28, 2010 | Customer Experience, Social Media
social media to improve your B2B ….. Author: Colin Shaw Can you have a conversation with a business? Although Social Media seems a natural fit for B2C marketing, as its about having a conversation with your customers, do the same rules apply for B2B marketing?...
by Colin Shaw | May 27, 2010 | Customer Experience, Market Research
Customer Experience Correlations: The Stock Market…. Author: Colin Shaw How can you quantify the customer experience: can you show effective ROI? Harley Manning’s comments on his Forrestor blog about a study that researched if there was a correlation between...
by Colin Shaw | May 24, 2010 | Customer Experience
Zappos loses $1.6 million due to pricing mistake, honors all sales… Author: Colin Shaw Pricing errors online are usually honored by companies, but everyone was suprised to see 6pm honor this pricing error. 6pm.com, a Zappos sister site, made a grave error on...
