by zhecho | Apr 10, 2015 | Blogs, Customer Experience
Stories are a fascinating subject. I like this post from Bruce Kasanoff. He shares with us the story of a skiing excursion he took with his client 20 years ago. He presents it as a story, an exciting one, to “show you—rather than tell you—how memory works.” He goes on...
by Colin Shaw | Mar 23, 2015 | Blogs, Customer Experience
Over the years, I realized relationships in business mean everything. Whether it’s a new employer or a new Customer, the beginning of a relationship sets the standards for how the two of you will interact moving forward. With so much riding on this new relationship,...
by Colin Shaw | Mar 18, 2015 | Blogs, Customer Experience
How can you increase your sales by 47%? It’s all in the packaging. Gressingham Foods, a pre-packaged food company in the UK, wanted to change their brand image at the store. They were declining as a brand and wanted their image to project “premium but accessible.”...
by Colin Shaw | Mar 16, 2015 | Blogs, Customer Experience
Customer Experience continued to be a dominant business issue throughout the world in 2014. We get many inquiries for our services globally. I worked with clients in more countries than ever before last year, including China, India, and Saudi Arabia to name a few....
by Colin Shaw | Feb 24, 2015 | Blogs, Customer Experience
95% or a person’s processing power is the subconscious experience. Knowing this percentage, how can you harness the incredible power of the Customers’ subconscious mind to create a positive experience? Let’s look at two industries have embraced this and see what we...
by Christopher Frawley | Jan 14, 2015 | Blogs, Customer Experience
“You’ll Have To Call Customer Service” As a customer, hearing this is, at minimum, a letdown. As a customer experience consultant, hearing this represents an experience failure. Organizations may try to whitewash it away by describing it as “something we’re working...
