![The Yin and Yang of Familiarity in Marketing]()
by Colin Shaw | Aug 26, 2013 | Customer Emotions
My family have always gone on long vacations. We love exploring as everything is different. Different can be good, and different can be bad. Different is exciting and at the same time different can make people feel uneasy. I am sure, like you, whenever I return home I...
![The Yin and Yang of Familiarity in Marketing]()
by Colin Shaw | Aug 22, 2013 | Customer Emotions
Have you watched the news and seen the terrible sight of starving children in Africa, it always brings a tear to my eye. Have you watched music videos such as, “I’m Gonna Love You Through It”, a song about women getting breast cancer and how their families...
by Colin Shaw | Apr 1, 2013 | Customer Emotions, Customer Loyalty
Who are you loyal to in your life? Your answer is probably family and friends. There is an emotional bond that has beenbuilt up between you. This bond is hard to break. Your family and friends can do things to you that you don’t like, but still you remain loyal....
by Colin Shaw | Mar 3, 2013 | Customer Emotions
Emotions play a huge role in our personal lives, yet as business managers we often turn a blind eye to the importance emotions have in customer behaviour, attitude and ultimately business KPIs. However, several key forces have forced customer emotional engagement as a...
by Colin Shaw | May 2, 2012 | Customer Emotions
What are the things that have made you cry at the movies? Was it the scene in Titanic when Jack dies and slips away into the icy water? How can you fail to be touched when you see pictures on TV of starving children in Africa? Who can fail to be inspired when they see...
