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by Colin Shaw | Jul 4, 2013 | Customer Behaviour
Understanding Motivation is Key… I have an actor friend that studied at one of the prominent acting conservatories in the country. He still teaches occasionally and coaches young budding actors and actresses in their careers, particularly for auditions. I have heard...
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by Colin Shaw | Jul 1, 2013 | Customer Behaviour
Loyalty Cards Don’t Drive Loyalty My wallet is full of loyalty cards. In fact, I have hundreds of them for all the top airlines and hotels. The sheer number of ‘loyalty’ cards I possess begs the question: If I have a loyalty card for one airline and I choose to fly...
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by Colin Shaw | Jun 27, 2013 | Customer Behaviour
The numbers are staggering. The smart phone is changing the way Customers interact with most organizations in the way they get information from friends via texting, social media and other online areas, in the way they buy things and generally behave especially in...
by Colin Shaw | Apr 22, 2013 | Customer Behaviour, Customer Satisfaction
Almost all companies have insight departments that statistically model the drivers and destroyers of consumer behaviour. Yet this predictive modelling is flawed as it assumes that what customers react to today in terms of their drivers to buy are the same as what...
by Colin Shaw | Nov 4, 2011 | Customer Behaviour
Before going into a stressful situation, chances are you’ve heard the expression to “go in with a clear mind.” It turns out that there is more literal truth to this phrase than previously recognized. Science Daily reports, “our memories work better when our brains are...
by Colin Shaw | Sep 26, 2011 | Customer Behaviour
On August 24, 2011 Apple CEO Steve Jobs resigned. Unlike the majority of CEOs who quietly leave their posts, Jobs’ departure from Apple was met with sense of sadness and grief among loyal customers and senior Apple leadership alike. We all know Steve Jobs has changed...
