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by Colin Shaw | Feb 10, 2014 | Customer Behaviour
When you buy a product at a grocery store are you on ‘auto-pilot’ or are you engaged with your shopping experience? A new Neilson report called, “Category Shopping Fundamentals,” provides some great information on this. Let me explain, when my wife Lorraine asks me to...
![Engaging the Subconscious Shopper]()
by Colin Shaw | Jan 23, 2014 | Customer Behaviour
The old saying is, “Cheats Never Prosper.” But a new study in the Harvard Business Review says that when the cheating has no apparent victim, then cheating prospers the cheater quite a bit…maybe not in terms of money but definitely in positive feelings. The study was...
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by Colin Shaw | Dec 27, 2013 | Customer Behaviour
Consumer confidence is a critical to the economy. For the past five years, consumer confidence hasn’t exactly been at an all-time high. But according to Nielsen’s Global Survey of Consumer Confidence, we may be slowly bouncing back from the last financial crisis. This...
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by Colin Shaw | Nov 6, 2013 | Customer Behaviour
Our smartphones have become an extension of our hand. Look around next time you are lined up waiting anywhere and just note how many people have their heads buried in their phones while they wait. They are the quintessential equipment that all of us need and check in...
![Engaging the Subconscious Shopper]()
by Colin Shaw | Nov 4, 2013 | Customer Behaviour
A couple of weeks ago, the Affordable Care Act, commonly referred to as Obamacare went live in the US. I am watching this roll out like many of you with interest to see how it changes the way that people get health care here. A key part of the implementation is...
![Engaging the Subconscious Shopper]()
by Colin Shaw | Oct 23, 2013 | Customer Behaviour
The other day I was with my wife looking at an entertainment center at a big box store. As you know, the prices are less at a store like this because you get to buy a mass-produced piece of furniture that suits your needs and looks reasonably good for a fair price....
